State Farm is here for all of your what-ifs…
*but only when it comes to insurance.
Welcome to the 2022 - 2023 State Farm Basketball campaign.
Our goal with this project was to explore how State Farm can be there for all of of life’s “what-if’s”.
Commercials that have launched already include:
“Not Tall” Boban Marjanović, “Sports” featuring Chris Paul, and “Announcer” featuring Boban Marjanović.
have you ever wondered... what if?
...
have you ever wondered... what if? ...
Credits
TRANSLATION
Steve Stoute, CEO & Founder
Jason Campbell, Chief Creative Officer
Alison Hill, Head of Production
Susanna Swartley, Head of Client Services
Matt Herr, Group Creative Director
Emmeli Österdahl, Group Creative Director
Jennifer Wang, Sr. Art Director
Deirdre Hering, Sr. Copywriter
Pedro Baron, Art Director
Yotam Ohayon, Copywriter
Lee Nichnowitz, Sr. Producer
Natriya Chunapongse, Jr. Producer
Zach Brown, Sr. Context Director
Sam Cantie, Context Planner
Johnny Toliver IV, Jr. Context Planner
John McBride, Group Strategy Director
Megan Mundo, Sr. Strategist
Mokhtar Al-Yamani, Jr. Strategist
Julia Farber, Group Account Director
Guy Campbell, Account Director
Dara Fineman, Account Supervisor
Taylor Kepley, Assistant Account Executive
Courtney Nally, Head of Talent Management
Hugh Pringle, Director of Talent Management
Tavian King, Business Affairs
Matt DeSimone, Senior Project Manager
Michael Gonzalez, Senior Project Manager
Sarah Serhan, Project Manager
Mic Guevara, Content Creator
Muriel Katz, Signatory Producer
Julissa Sanchez, Signatory Producer
HUNGRY MAN
Dan Opsal, Director
Shannon Bowen, Producer
Caleb Dewart, Executive Producer
Mino Jarjoura, Executive Producer
Darren Lew, Director of Photography
Zach Matthews, Production Designer
CABIN
Andrew Ratzlaff, Editor
Esfandiar Bardon-Rafizadeh, Assistant Editor
Katie Pehowski. Cutting Assistant
Adam Becht, Executive Producer
Marianna Terenzio, Sr. Producer
KEVIN VFX
Tim Davies, Partner + Executive Creative Director
Sue Troyan, Partner + Senior Executive Producer
Dori Sharvit, VFX Producer
Connor Van Der Linde, VFX Coordinator
Susanne Scharping + Tim Davies, Compositing Leads
Rob Winfield, Compositor
Dag Ivarsoy, Compositor
Robert Murdock, Compositor
Mike Dalzell, Creative Director & Head of CG
Carl Harders, CG team
Kerry Graham, CG team
Matt Longwell, CG team
RARE MEDIUM
Fergus McCall, Colorist
Stephanie Park & Nicholas Hiltner, Color Assists
Heath Raymond, Executive Producer
HEARD CITY
Gloria Pitagorsky, Managing Partner
Phil Loeb & Jeremy Siegel, Mixers
Jackie James & Sasha Awn, Executive Producers
Liana Rosenberg, Senior Producer
Nick Duvarney, Producer
Dylan Stetson, Assistant Producer
Ronnie Stapleton, Assistant Mixer
Seth Brogdon, Assistant Mixer
Virginia Wright, Assistant Mixer
Zoltan Monori, Assistant Mixer
Chenoa Tarin, Assistant Mixer
Oddy Litlabo, Assistant Mixer