Family Style LA’s “Against Asian Hate” NFT Campaign for Stop AAPI Hate

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Against Asian Hate has created an NFT collection to raise awareness about anti-Asian hate and fundraise to help address it. This collection, made in partnership with Deutsch LA’s Asian Employee Resource Group and AAPI artists, juxtaposes the way America takes from Asian culture with the lack of support America offers when it comes to uplifting, protecting, and fighting for equality within Asian American communities. The creators of the collection were inspired by the recent surge in NFT sales. If people were willing to spend money on digital things, our hope is they will also be willing to help drive societal change and donations to stop anti-Asian hate and violence. 100% of the profits earned from Against Asian Hate’s initial sales will be donated to Stop AAPI Hate, a national coalition addressing anti-Asian racism across the U.S.

We actually pulled the collection together and finalized our partnership with the organization Stop AAPI Hate in about 2 weeks!

Artists: JJ Augustavo, Angie Kang, Christopher Cordingley & Hiromi Yamamura, Jooeun Bae, Alex Lee, Kathy Pham, Stacy Nguyen

Below are a few of my favorites!

EXPERIENCE DIRECTOR & PRODUCER: Angie Kang
CREATIVE DIRECTOR: Daniel Chen
PRODUCER: Natriya Chunapongse
EXECUTIVE CREATIVE DIRECTOR: Doris Chung
STRATEGIST: Sara Singh

2021