Welcome to The Dark.
A unique bespoke music video,
launched on broadcast during the Grizzlies NBA playoffs
with an original song by Lil Baby.
A collaboration forged by Translation with Ja Morant, Lil Baby, and Beats/Apple.
BTS SHOT BY MICOLE GUEVARA
Credits
EP: Luke Rzewnicki
Jr Producer: Natriya Chunapongse
HoP: Alison Hill
Agency: Translation
Production: Love Song
Director: ILLIMITEWORLD
Edit: Tom Lindsay
Music: Lil Baby, Steve Stoute, Trackmasters, Hit Boy, Metro Boomin
Full credits list here.